The Emporio Armani store at Sukhbaatar Square in the Central Tower Building occupies over 210 square meters on the first floor. It is much more than a fashion boutique: its design embodies Mr. Giorgio Armani’s vision of the modern, casual lifestyle that Emporio Armani represents. Here one finds the complete Emporio Armani lifestyle collections for men and women, including formal and casual wear, sportswear, leather accessories, watches, eyewear, and jewelry collections.
The flooring is made of bright, glossy stone, while the dark ceiling features recessed lights that create a relaxed mood. A large screen showing imagery of the current collections dominates the entrance to the men’s area of the store, while three backlit advertising images characterize the men’s and the women’s areas. The external façade is in black, shiny glass and features two big advertising images.
Mr. Armani has said, “This store is a wonderful development for Armani, because Mongolia is such an exciting, energetic, vibrant country, with a fascinating culture and history. Whenever I open a new store in a new country I am always pleasantly surprised to find that there is a customer there waiting for the opportunity to experience my designs. I am sure that Mongolia is ready to welcome Italian fashion and design.”
Source: Fashion & Runway
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