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Mongolian children to receive vitamin supplements as part of worldwide program PDF Print E-mail
Wednesday, 21 November 2007
ImageHeinz India, the Indian affiliate of HJ Heinz Co. USA, has announced it will spend $7 million to fund its Heinz Micronutrient Campaign to provide nutrients to children in Mongolia and elsewhere. 

Mongolian families will receive single-serve packets containing vitamins and minerals to be mixed with the food eaten by children. 

Called Sprinkles Plus, the packets have been approved by UNICEF as a means to improve a child’s growth and development, strengthen a child’s immunity, increase a child’s appetite for food and prevent anemia and other illnesses related to vitamin and mineral deficiencies. 

“Compliance with traditional methods of delivering these nutrients, such as liquid drops, is low because they taste unpleasant and may have side effects. The Heinz Micronutrient Campaign addresses this problem through its use of a unique microencapsulated nutrient powder that does not affect the taste of the food,”  V Mohan, director- HR and corporate affairs, Heinz India told the Business Standard.


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