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Mongolian children to receive vitamin supplements as part of worldwide program |
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Wednesday, 21 November 2007 |
Heinz India, the Indian affiliate
of HJ Heinz Co. USA, has announced it will spend $7 million to fund
its Heinz Micronutrient Campaign to provide nutrients to children in
Mongolia and elsewhere.
Mongolian families will receive
single-serve packets containing vitamins and minerals to be mixed with
the food eaten by children.
Called Sprinkles Plus, the
packets have been approved by UNICEF as a means to improve a child’s
growth and development, strengthen a child’s immunity, increase a
child’s appetite for food and prevent anemia and other illnesses related
to vitamin and mineral deficiencies.
“Compliance with traditional
methods of delivering these nutrients, such as liquid drops, is low
because they taste unpleasant and may have side effects. The Heinz Micronutrient
Campaign addresses this problem through its use of a unique microencapsulated
nutrient powder that does not affect the taste of the food,”
V Mohan, director- HR and corporate affairs, Heinz India told the Business
Standard.
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