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Holiday consumers being urged to purchase eco-friendly Mongolian cashmere PDF Print E-mail
News - Economy
Wednesday, 19 December 2007 06:59
Eco-friendly purchases during the mammoth Christmas retail season in the West has become an important sector in consumer holiday spending. The good news for Mongolia is that eco-friendly consumers are very interested in Mongolian cashmere. 

The U.S.-based Stewart + Brown, with stores in the U.S., Europe and Japan, is the exclusive distributor of cashmere clothing manufactured only using sheep’s wool purchased from Mongolian nomads. 

In company literature, Stewart + Brown explains their focus on Mongolian cashmere. “By keeping all aspects of our cashmere production exclusively in Mongolia we provide nomadic Mongolian herders with the resources necessary to sustain their centuries old heritage and ultimately their survival.” 

U.S. media has featured this Mongolian cashmere in numerous print and television reports about purchasing eco-friendly holiday gifts this season. 

Typical of such reports include an explanation of new buying trends by Marisa Belger

on the American TODAYshow.com website. “It’s all about choices. From the detergent I use in my dishwasher and washing machine, to the personal care products found in my bathroom, to the clothes, sheets and towels that keep me dry and warm, I always try (“try” is the operative word when moving towards a more eco-friendly life) to purchase items that are manufactured in a way that respects both the earth and my body.” 

And as with others in the Western media, Belger recommends Mongolian cashmere as a responsible and especially elegant present to purchase during this holiday season.

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