A key provision to its plans is to take advantage of its duty-free status to maintain a price advantage. 

APU’s Soyombo is the leading high-end vodka sold in Mongolia. It is priced duty-free at US$20. The less expensive vodka bottled by APU is Bolor, available in Mongolia since 1981. 

Explaining APU's expansion plan, Dambinyam Bolortsetgeg, head of export, told Drinks International, "Our strategy is based on two main factors: the first being the rapid sales growth of white spirits and vodka in the world with the trendy culture to drink cocktails.  

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